I was listening to the radio this morning and there was a public awareness “ad” on. It was a bit upsetting to say the least. There were sounds of laughter and cheering like in a basketball game and then a buzzer saying “time out, Amber Alert”. The idea was that people could get amber alerts on their cell phones. What I didn’t like about it was that it sounded as though it was a game (laughing and cheering) which was entirely NOT appropriate. If they want to grab attention, why don’t they do police/ambulance sirens? An Amber Alert is not a laughing or cheering matter. Be aware of your subject matter when writing scripts!