A little background before I start rambling..
The Greater Dayton Advertising Association’s Hermes competition is the first tier in the American Advertising Federation’s three-tiered ADDY competition. Entering the Hermes/ADDY competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
In each division the Hermes (GOLD ADDY) is recognition of the highest level of creative excellence and superior to all other entries in the competition. Entries also considered outstanding and worthy of recognition receive a SILVER ADDY or a BRONZE ADDY. The number of awards given in each category is determined by the out of market judges, based on their opinion of the quality of the work in that category. Those who win the Hermes (Gold ADDY) will automatically be forwarded to the 5th District competition. Those winning Silver ADDY’s are eligible to forward that work on to District. Winners of the District competition will advance to the National ADDY competition.
I entered the Vision Marketing Group email campaign last year and it won a Bronze. I am competing with local advertising and interactive marketing firms in the Dayton area. This year I am entering 6 total pieces (2 HTML websites, 1 Flash website, 1 marketing campaign, and 2 logos). If you are a client I will keep you posted immediately if I were to receive anything. Otherwise, stay tuned and if I get anything, I’ll reveal after the show on February 9th.