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Project Estimation Calculator

Please note: These estimates assume a 2-week lead time. If any items are needed within a 2-week timeframe, a rush charge (+50%) will be applied. Rush work on a holiday (designed time off indicated on the front page of my website) is an additional +50%. The rush charge is not included in this estimator.



Concept: Is a completely new design with unique elements

Is any change (add, remove, move, substitute) affecting the layout such as color, text, imagery, or placement thereof. A singular revision is a change that goes back to the client for approval.

Web Design and Online Media

Website Maintenance Retainer Packages

For a full description of services included and terms, you can view the Website Retainer Agreement.

Website Design

All concepts include 2 revisions

Custom Web Design

1 Concept (home page and interior page), 3 hours of HTML/CSS Coding Included for home page. If a CMS is used, the coding time is required to make the initial template. To protect quality and trade secrets, PSD’s will not be given unless working files are purchased or working with a preferred developer.

Or choose (if coding is not required or you want to get an idea of concept cost by itself):

Number of Design Concepts – Home Page and Interior
Number of Single Design Concepts- just Home Page
Number of Additional Design Revisions (each concept includes 2 complimentary)

Please note: My estimates on concepting time are based on previous projects. The complexity and amount of content in your concept may affect these estimates. The more simple the design – the less time needed to arrive at a concept. Copyright Transfer is not included by default for website design, but is available upon request at an additional cost. Copyright will cover site layout.

Integrate Existing Web Design/Code Layout, 8 hours of HTML/CSS Coding Allotted for home page and interior page.

Number of Stock Art Needed
Such as stock photos or illustrations

Website Implementation
Number of Pages (Coding)
Required unless client is coding all pages other than home page

Content Management System

CMS – WordPress
Estimate only includes install, custom template/widget setup, analytics, form, and SEO plugin setup. Price doesn’t include plugin costs for licensing.

CMS – WordPress – Template Install
Estimate only includes install of WordPress, setup of an existing template (provided by client), analytics, form, and SEO plugin setup. Price doesn’t include plugin costs for licensing or any template purchase. NOTE: A custom template is much easier to customize and extend than a pre-built template.

Web Ads

Number of Web Ads (GIF)
Number of Web Ad Revisions (GIF)
Number of Web Ads (Flash)
Number of Web Ad Revisions (Flash)
1 Concept, No Revisions by Default. Copyright Transfer not included

Estimate Total:

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Branding and Logo Design

Logo Design (per logo request)
Logo Design Package | 4 Concepts Included, 2 Revisions
Branding Package (includes Logo Design) | 3-5 Logo Concepts, Branding Style Guide Booklet, 2 Revisions (1 Logo, 1 Guide)
Number of Logo Concepts (each concept includes 1 revision and variations of color, iconography, and typography. Example here.)
Number of Additional Design Revisions
Concepts explore color and type (at least 3-5 renditions in different color/type and moving around unique elements such as positioning of word mark with graphic mark).
Logo designs are delivered in a native EPS vector file, transparent PNG, 300 DPI TIFF, and web-quality JPG along with a CMYK, pantone, black and white, and greyscale version in all formats. 

Stationery ID Kit | Business Card, Letterhead, Envelope | 2 Concepts, 1 Revision
Number of Additional Kit Concepts (Collectively one concept is for all three items)
Number of Kit Revisions

Estimate Total:

Copyright Transfer is included with all branding elements.

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Print Design

Print Design Retainer Packages

For a full description of services included and terms, you can view the Design Retainer Agreement.

Flyer Design
Brochure Design
Folder Design
Number of Folder inserts (each side is equal to one page, letter size)
Poster Design
Magazine/Newspaper Ad Design
CD Packaging Design
CD Pre-press (Take existing art and prepare to printer specs)
Tradeshow Design
Event Invitation Design (Invite + Reply Mail)
Visual Book Design – assuming more than 50 pages (interior pages – write in number)
Typesetting Book (number of words) add $150 for InDesign files
Catalog Design (write in pages – letter size)
Annual Report Design (write in pages – letter size)Estimate Total:

Estimate is for 1 Concept Included, No Revisions, No Copyright Transfer. For existing print work, additional ads/designs based on layout will be charged at an hourly rate.

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