Alfa Electronics Rebranding

Old Alfa Electronics Logo

The old logo was dated and didn’t match the style of their website. Even in the consulting phase it was stressed to me that the client would like a script font. I explained why a script font would not be appropriate for their industry and they were open to change.

I was inspired by circuit board design and use the elements in a board to create an abstract letter “a”. Since there is a heavy Italian influence within the company, I chose a subdued green and bold red.
Alfa Electronics Logo and Stationery
The letterhead and business card designs were minimal. While I had concepts with watermarks and such, the client wanted something simpler. When printing was needed, I expanded with an envelope and label design to match.